Blogging to Attract Prospective Wedding Clients
Now that you want to start blogging about weddings, it's time to put some content together. The first step is to think about what topics you want to cover. You’ll want to find the best ways to attract prospective wedding clients, while also providing useful information that can help your readers on their wedding planning journey.
Start thinking of ideas for your wedding blog
Wedding planning can be a stressful time, so you want to make sure your blog content is helpful from the very beginning, instead of just focusing on driving traffic and leads. Research keywords and think of questions that most couples tend to ask in their planning process.
Looking for wedding blog ideas
A good source for ideas is looking at other wedding blogs in your local area or industry. Take note of the types of posts they create. What are the most popular topics? Which ones generate the most comments and social media shares? What are the ones that you could write about yourself that would be interesting to your target audience?
Create a content schedule for your wedding blog
Creating a content schedule will also help you stay on track. Decide how often you want to post (at least twice a week is recommended), then come up with ideas for each post well in advance. List all of them in a spreadsheet and schedule them out on your calendar before the week begins.
Blog ideas for wedding pros to get you started:
The best ways to market your wedding photography business
Tips for creating a beautiful and memorable wedding day
How to choose the right wedding planner or coordinator
Wedding photography tips and tricks
Best time of year to get married in your area
Do it yourself (DIY) weddings: tips and advice
Wedding traditions from around the world
How to budget for your wedding
Food and drink options for weddings
Choosing the right wedding dress
Hiring wedding vendors: what to look for and ask for
Wedding etiquette: things you need to know
Choosing what to talk about on your wedding blog
As you can see, the topics above cover a wide range of wedding related information. You have to decide what you can write about on a regular basis that will be of interest to your readers and prospects. If you want to create a successful blog that attracts prospective clients, then it has to be information-based. Start by brainstorming possible topics, then choose the ones that will be the most useful and interesting for your target audience.
Creating engaging blog content for prospective wedding clients
Once you have a list of topics, it's time to start creating content. Be sure to include images (or video if you can) as they help break up the text and make your blog posts more engaging. You don't want to overload your readers with too much information at once, so try to keep your posts around 500-800 words long.
Include a call to action
At the end of each post, include a call to action that tells your readers what you want them to do next. Do you want them to contact you for more information? Sign up for your email list? By including a CTA, you're giving your readers the next step in the process.
Wedding blog tips for attracting prospective clients
Now that you know how to create content for your wedding blog, it's time to start thinking about ways to attract more prospective clients. Here are a few tips to get you started:
Make sure your blog is easy to find on your website and social media profiles.
Use keywords in your posts and titles that couples will be likely to search for online.
Share your blog posts on social media and include a link back to your website.
Write guest posts for other wedding blogs in your industry or local area.
Include a contact form or email address on every page of your website so readers can easily get in touch with you.
Wedding planning is no easy task, but with the right information and tools, it can be a lot easier. Start blogging about weddings today and see how it can help attract more prospective clients.